US—City and Business Directories, 1749–1990 [Part B] [MSLK-WD9]
As you can see the directory place says "Soards". Is that a title or the location? Searching for additional info, I came to find out that the directory of New Orleans has a name of "Soards city directory". It appears that the directory has a name of Soards as if that was the company that who created the directory. Hence the space gets marked "BLank"