"Being a bear of very little brain," it appears to me that "Memories" has been created using a Spreadsheet type structure when all of the problems/questions being discussed would vanish by switching to a Database structure: this is a common problem when a company starts small and then grows. While it's certainly true that brilliant minds can do truly remarkable things with Excel, the Law of Diminishing Returns dictates an ego bruising (and often expensive) switch . . . sooner rather than later.
A case in point: my grandmother joined the Church in Denmark and emigrated to America (by herself) as a young teenager. She died when my mother was a small child, so my only knowledge of my grandmother has been gleaned from a wonderfully large collection of letters to/from friends, relatives, and suitors on both continents--mostly in Danish. The translations alone have totaled $10,000+.
What do I do with all these data? I have: (1) an image of each page of each multi-page letter, (2) a translation of each page of each letter, (3) names of people mentioned in the correspondence, and, (4) sundry photographs with dates, places, and mostly identified faces.
Since, with the existing system, I can't even "nest" folders, I end up with a very confusing/unusable, blue-billion "albums". For example, the "January 1909 Bodil Letters Translations and Photos" album (in which there might be 40 images) is lost somewhere among 76 other similarly titled albums because they are all arranged by data entry date . . . and then imagine multiple folks submitting "stuff" !!!
QUICK, we need HEP !!!